Grooming Store is a fairly new (est. 2017) retailer with its primary target being the modern day male who pays particular attention to and doesn't mind spending a bit extra on his grooming. The development of the Grooming Store brand was probably one of the most beloved and yet extensive projects to date. The original goal from was to create a visual that was clean, but yet stood out in a way that was different from the competition.
brand and concept development, logo design, print vendor management, photography, and video production and direction
Featured deliverables: (click items below)
Thank you card (mail orders)
Video role for all videos: concept, director. Videography credit: Justin Robinson